Cubicle Confidential

The Brand of You: How to Build an Authentic Personal Brand & Reputation

April 20, 2022 Mary Abbajay & Chris DeSantis Season 2 Episode 43
Cubicle Confidential
The Brand of You: How to Build an Authentic Personal Brand & Reputation
Show Notes

How important is having a personal brand for career success? What’s the difference between your brand and your reputation? How do you know if your brand is working for you? What letter comes after X in the alphabet? Chris and Mary lay out the do’s and don’ts of creating an effective personal brand to ensure a positive reputation. 

  •  Young and Virtual in Vermont wonders how to build a personal brand in an entry-level position?
  • Building My Brand in Buffalo is concerned that a polished and professional brand will make him/her/them seem unapproachable…
  • Going Social in South Carolina wants help with using social media to build their brand…
  • Curious in Connecticut is curious about how one goes about measuring the success of their brand…
  • Might Be Misaligned in Michigan is worried that their personal brand is at odds with their current employer…is this a problem?

We’re here to help you succeed! Send us your workplace dilemmas or career questions. Email us: info@cubicleconfidential.com or tweet us: @cubicleconfide1. All names will be changed to protect the guilty and innocent...

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